1. Find Broken Link Building Opportunities on Wikipedia
Broken link building has it all…White hat,scalable and powerful.
There’s only one problem: finding broken links is a HUGE pain. That is, unless you know about a little-known wrinkle in Wikipedia’s editing system. You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right away.
Instead, they add a footnote next to the link that says “dead link”:
This footnote gives other editors a chance to confirm that the link is actually dead before removing it.
And that simple footnote makes finding broken links dead simple.
Here’s how: First, use this simple search string:
site:wikipedia.org [keyword] + “dead link”
For example, if you were in the investing space you’d search for something like this:
Next, visit a page in the search results that’s relevant to your site:
Hit ctrl + f and search for “dead link”:
Your browser will jump to any dead links in the references section:
OK. So once you’ve found a dead link, now what?
Well you could re-create that dead resource on your site and replace the dead link in Wikipedia with yours.
But that would only land you a single link (and a nofollow link at that).
Instead, I recommend tapping into The Moving Man Method.
2. Update, Upgrade and Republish Old Blog Posts
Instead of writing a new post for my website, why don’t I update, upgrade, re-share to social media and republish? This is what I get from doing it. My organic searches increases. Pretty cool, right?
3. Copy Adwords Ads to Make Killer Title and Description Tags
It’s no secret that compelling title and description tags get more clicks in the SERPS.
(In fact, REALLY good copy can actually steal traffic from the top 3 results)
Question is: How do you know what people want to click on?
That’s easy: look at that keyword’s Adwords ads.
You see, the Adwords ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests.
Split tests to maximize clicks.
And you can use copy from these ads to turn your title and description tags into click magnets.
For example, let’s say you were going to publish a blog post optimized around the keyword “glass water bottles”.
First, take a look at the Adwords ads for that keyword:
Keep an eye out for interesting copy from the ads that you can work into your title and description. In our “glass water bottles” example, we have phrases like:
- Keep you hydrated
Here’s how your title and description tags might look:
As you can see, these tags include words that are proven to generate clicks.
4. Find A+ Link Prospects on AllTop
What if there was an up-to-date list of blogs in your niche that you could use to find quality link opportunities?
I have good news. There is.
And it’s called AllTop.
AllTop is a modern day directory that curates the best blogs in every industry under the sun.
To find blogs in your niche, just go to the AllTop homepage and search for a keyword:
Next, find a category that fits with your site’s topic:
And AllTop will show you their hand-picked list of quality blogs in that category:
Now you have a long list of some of the best blogs in your industry. And these bloggers are the exact people that you want to start building relationships with.
5. Link Out to Authority Sites
With all the talk about Hummingbirds and Penguins it’s easy to forget about an important Google algorithm update from 2003 called Hilltop.
Despite being over ten years old, Hilltop still plays a major role in today’s search engine landscape.
Hilltop is essentially an on-page SEO signal way that tells Google whether or not a page is a “hub” of information.
So: How does Google know which pages are hubs?
It’s simple: Hubs are determined by the quality and relevancy of that page’s outbound links.
This makes total sense if you think about it…
The pages you link out to tend to reflect the topic of your page.
And pages that link to helpful resources also tend to be higher-quality than pages that only link to their own stuff.
In other words, pages that link out to awesome resources establish themselves as hubs of helpful content in the eyes of Big G.
In fact, a recent industry study found a correlation between outbound links and Google rankings.
Link to at least 3 quality, relevant resources in every piece of content that you publish.
That will show Google that your page is a Hilltop Hub.
6. Add “because” word Your email marketing and Increase Your Response Rate by 45%
When someone sees an email pop into their inbox, two questions enter their mind:
“Who is this person?” and “What do they want?”
The faster you answer these questions in your outreach emails, the better your response rate will be.
But how can you do that?
It’s easy: Use the word “because” very early in your email.
Believe it or not, the word “because” has surprisingly powerful effects on human psychology.
Research by Dr. Scott Key of Northern Illinois University tested whether people waiting in line to use a copy machine would let a stranger cut in front of them.
When the stranger asked: “Can I use the copy machine before you?”, only 61% people said “yes”.
But when the stranger asked: “Can I use the copy machine before you because I’m in a rush?”, 89% said yes.
(That’s a 45% increase!)
Why such a huge difference?
It turns out that the word “because” makes a request — ANY request — seem more legitimate.
In the world of outreach, legit messages get better responses.
(Just look at all those lame guest post pitches that flood your inbox. If they actually took the time to look legit, they’d perform a lot better)
Here’s an example blogger outreach pitch that leverages the word “because” early on:
The person receiving that message knows why I’m emailing them after two seconds of reading.
But more importantly, the word “because” cements my reason for reaching out as more legit.