1. Use social media to Promote Your Business
Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.
2. Increase lead generation with email marketing
Email is the most effective digital marketing tactic, the one that delivers the best ROI and the least difficult to execute. Start a customer newsletter that offers timely information about the business, special promotions or an inside look at the company. This helps build a community with your customers, and it keeps your product and business on their minds.
Entrepreneurs don’t need to pay an agency or marketing consultant to develop an email campaign either. You can do it yourself with free services, such as MailChimp, which allows small-business owners to send marketing emails, automated messages and targeted campaigns to customers.
3. Put up multimedia on YouTube
YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work.
4. Join a relevant online community and contribute
Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.
5. Start Blogging and Writing Articles
A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.
6. Give Out Freebies as Business Promotion
We’re all familiar with hearing or reading advertisements that promise that the first 50 people to visit a particular store will receive a free (____). You fill in the blank. It could be anything from a red rose through an ice-cream cone! Pens, designer mugs, ball caps, and T-shirts are always popular as well.
We’re all familiar with this kind of spot promotion because it works. People love to receive things that are free.
Besides using freebies as business promotions, you can also use them regularly as customer “rewards”. For example, I recently had a picture framed; the framer had attached a free picture hanger to the painting’s wire, with a small card thanking me for my patronage. It’s only a small thing, which certainly didn’t cost him much, but as the customer, I appreciate not having to rummage through my home looking for a suitable hanger, and can’t help thinking positively about the service he provides.
What small, inexpensive things could you give out with your product or service that will get your customer thinking good thoughts about you? Combining business promotion with customer rewards is definitely a win-win situation.
7. Turn Your Vehicle Into a Mobile Billboard With a Vehicle Wrap
Mobile business promotion isn’t just for white delivery vans. Where I live, one in every four vehicles has the name and phone number of a business decorating one of the windows or doors. Think of all the people who see your vehicle when you’re driving around – especially if you live in a place where people often get stuck in traffic!
Modern vehicle wrap advertising consists of applying removable “stickers” containing your business logo and information. Wraps are digitally printed onto a specially-applied media and will not harm the vehicle paint job.