4 Must-Have Tools for Entrepreneurs With an Online Presence

Some people think that if you have a smoking hot product, a honking computer and an ultrafast Internet connection, you can be online entrepreneur. These people are wrong.

You are not prepared to be an Internet entrepreneur until you have access to powerful tools. And to maximize ROI, these tools should be free or at a very low cost.

Here are four must-have tools every Internet entrepreneur should have.

1. WordPress

WordPress is a popular platform for creating a blog or website. It is free and very easy to use, requiring only the most basic computer skills to create and maintain. Plus, it allows you to add pictures, photos and content to make your website look like you hired an expensive webmaster.

2. Skype

Skype allows you to use your computer and Internet connection to talk to anyone in the world for as long as you want free of charge. Hook an inexpensive camera up to your computer and you can hold videoconferences with colleagues and clients..

3. Dropbox

Have you always wanted to tell people that your company is “in the cloud” but you weren’t really even sure what that means? Great news! Now you can have your own little place in the cloud with Dropbox, a platform that allows you to store information on the Internet rather than on your own computer. By doing so, you can transfer and backup large files in one place and allow certain employees, associates or clients to access them. Dropbox is free (for a fixed storage level), so you can save a bundle on data storage and transfers.

4. Microsoft Office

Regardless of the type of business you own, you need a good word processer and spreadsheet program. Microsoft Office is, by far, the most widely recognized suite of programs. Microsoft Office includes the word processor Word and the spreadsheet Excel, a mail program, task scheduling features and more.

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